Product Designer with Gamer DNA and a Growth Mindset

With over 4 years in UX/UI design and 8 in digital marketing, I don’t just create interfaces; I build systems that connect user psychology with business goals. My path wasn’t linear—I went through architecture and creating massive online communities—and that gave me a unique perspective: I understand that to build something people love, you first have to understand what motivates them.

My specialty is applying game mechanics (gamification) and behavioral psychology to solve complex business problems, whether it’s increasing user activation, improving retention, or simplifying complex interactions.

My Design Philosophy as a Strategy

  1. The Experience is the Product. Design isn’t a final coat of paint. It’s the core strategy to acquire, activate, and retain users sustainably.
  2. From Engagement to Metrics. My experience building audiences on Twitch and YouTube taught me to translate user passion and behavior into measurable KPIs (retention, LTV, conversion).
  3. Clarity Overcomes Complexity. Powerful systems can be complex on the back end, but my job is to make them feel intuitive and effortless for the end user.

Highlighted Achievements (Problem → Action → Result)

  • Pioneer in Digital Communities: As the first Twitch Partner in Ecuador, I didn’t just create content; I designed a channel experience that cultivated a loyal community. I applied principles of user research (understanding my audience) and interaction design to maximize viewer engagement and retention.
  • Brand Strategist on the World Stage: I brought the WTFast brand to the League of Legends World Championship, not just as a sponsorship, but by designing the narrative and touchpoints to connect with a hyper-skeptical global audience.
  • High-Impact Collaborations: I have worked with brands like Coca-Cola, HyperX, and ASUS to translate their marketing goals into digital experiences that genuinely resonate with the gaming community.

Beyond the Pixels

When I’m not designing, I’m in my personal lab: I analyze the UX of the latest game releases, mentor the next generation of designers, and actively study web development and new AI technologies to understand the tools that will shape the future of digital experiences.

Want to collaborate on a project or just chat about UX and gaming? Contact me!